WINE IN A CAN
Marilyn October 10th, 2006
I am still reeling at the thought … apparently this ‘innovation’ is taking off as the new social trend, particularly in countries such as Spain, Japan, Hong Kong and Singapore. It is being touted as a premium product, convenient and stylishly packaged.
Tradition VS Hip Culture – (see how clever marketing can suck you in ) They admit that traditional wine drinkers are not their prime target. The main demographic adopting this product are females 22-39yrs, and men at sporting events.
No doubt some companies are going to make a heap of money out of this idea, but it seems to me to be just another nail in the coffin of ‘quality experiences’ — in much the same way as fast food. I mean … obviously smell and appearance have nothing to do with drinking wine out of a can.
If Riedel can prove that any wine (good, bad or indifferent) will taste better out of one of their crystal glasses, it must be a debasing experience to drink wine from a tin can. What do you think?
I also find it a disturbibng trend. But it may start the demographic it is aimed at on a journey to discover better wine from a bottle and served in a Riedel glass.
Hi Marilyn,
Hmmm… I haven’t actually tried one so I can’t comment. There was an uproar when the stelvin cap was developed and people said the romance of the cork was lost. But the stelvin may have been one of the best technologies for wine.
I still like my wine out of a Riedel glass as well….Do you just pour your can into a Riedel glass. After all, they make most wine in big steel vats now? History and the consumer will be the judge.
Cheers,
Pablo
The whole idea is to slug the wine directly out of the can — no doubt very practical if you are doing 30 knots on your sailboat in the Great Australian Bite. Even on a picnic I would prefer to (yes, unscrew my Stelvin capped) glass bottle of wine but it doesn’t have to be poured into a Riedel glass. My point there was that this glass company claim that even bad wines taste better when drunk from their glasses. So if we are that influenced by what we drink out of … I think I’ll pass on wine in a can. Marilyn
Well I guess I am from the demographic. I love a wine in can – easy to drink and you do not have to worry about a glass. It is very convenient and incredibly funky – the description ‘wine in a can’ does not give it justice. It is just plain fun!
yes its good that wine in can but for those people who also drink with bottle.
but in glass wine give you ever great taste
Yes wine in can is good thinking you no need of glass and ice cubes. Just put
In refrigerator and enjoy chilled wine.